Job Description

As one of our team’s social media experts, you are the advocate for our clients’ social media presence and reputation. You will drive social strategy and creative vision in a way that is positive, authentic, and results-driven. You know what type of content is optimal for which social media platforms and can develop the right voice for each. 

A successful Social Media Manager at Raindrop is a blend of creative, strategic, and analytical, with a passion for connecting with current and future customers. You’ll collaborate with our clients and our team to create and publish timely, original, high-quality content to increase engagement. You understand trends, metrics, and what drives customer interaction, and you’re constantly on the search for the next best thing in social media that you’re excited about employing for our clients. 

RESPONSIBILITIES  

Account Management and Content Creation 

• Develop comprehensive social marketing plans using proven strategies for growth. 
• Create and publish editorial calendars that line up with target customers, goals, and budget. 
• Partner with our design and content team to ensure creative assets are optimized for performance and for each platform.
• Execute A/B tests to improve performance of channels.
• Analyze key metrics on a monthly basis and tweak strategy as needed to maximize results.
• Includes brand awareness, audience growth rate, post reach, potential reach, social share of voice, engagement rate, response rate and quality, negative feedback, customer testimonials, and more. 

Community Management 

• Grow social channels by increasing engagement through community outreach. 
• Check all channels on a daily basis, including monitoring and responding to comments, answering questions, and maintaining relationships with online communities. 

Research and Innovation 

• Coach our team company-wide on social content creation best practices. 
• Keep up with the latest developments and innovations that will impact our clients (ex. changes in ad sizes, new features, policy changes). 
• Stay current with social media trends and apply it to boost our clients’ channels.

Requirements

• 3+ years of professional social media experience. 
• A team player with the confidence to take the lead and guide other team members when needed. 
• Detail-oriented and organized, with an artistic eye.
• Excellent writing and copy editing skills. 
• Knowledge of HeyOrca and Photoshop is a plus.

Benefits

• $60,000 - $70,000 DOE 
• Medical/Dental/Vision Insurance, no waiting period
• Generous employer contribution towards Medical/Dental/Vision
• 401(k) plan 
• New Hire stipend to support flexible working arrangements
• Professional development and learning stipends
• Access to Production Studio in San Diego, CA 
• Professional development and learning stipends
• 15 vacation days that will accrue in your first year; Vacation days will increase with tenure
• 10 paid holidays + 2 paid flexible holidays 
• Parental Leave Benefits

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